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Real Estate Marketing Case Study

 

Real estate’s marketing and sales strategies may have changed more than any other industry since the invention of the internet. That’s why it’s important you choose an agency well versed in traditional and interactive marketing strategies. We helped this client sell 40 condos in just 6 months (from the move-in date) during a very troubled housing market.

 

Our Client:

A real estate developer that developed large plats of complexes of condos and apartments in the Houston and Dallas area. Once the units are heading towards completion they are then ready to go on sale. Apartment property management was also in their scope of work.

 

Initial Concern:

The client brought to our attention that many of their units were needing to be sold as the building was to be set for completion soon.

The client currently used traditional and classical strategies of marketing which were not producing any results, leads, and sales on their leftover units. A downturn of the economy created a negative impact on their goals.

 

Actions:

A powerful set of strategies was set by EAmerge Digital:

  • Since the market was saturated with new construction, Re-Branding was necessary to implemented for the group

  • Web Development linked with the MLS system that illustrated an easy and seamless way for their customers to search listings.

  • Implement best practice SEO methods to make sure Google finds their website properly. Organically drive customers to their website organically.

  • Create an automatic lead capturing system to provide a better way to gather their information as cold leads in order to contact potential buyers for an appointment.

We build and launched a powerful website and marketing plan consisting of:

  • An interactive Gallery showing all the listings, media, video, and aerial shots.

  • A contact form linked to an email collection service, Autoresponder system, a landing page

  • Opened a business email address that enacted as the controller for the email marketing system.

  • A traditional and interactive Facebook marketing plan created specifically to drive organic traffic and convert each lead with the lowest cost per lead.

  • Optimization of the content on the website so that it appears higher in search results, Search Engine Optimization or SEO.

  • Responsive website design which showcases the mobile version of the site so that it could appear seamless and extremely easy to view over any pc device, tablet, or smartphone. 

 

Results:

In 60 days, with just following the specific strategies all managed and executed by EAmerge Digital, these were the results.

  • 226 conversions or leads

  • 17,898 Reach 

  • $1.79 cost per lead

  • Moving forward, within another 3 months after we launched the new marketing plan, website, and system, 90% of the remaining properties were sold

 

 

Strategies for a Real Estate Developer and Company

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