Updated: Feb 21, 2019
Once you build a website, you cannot attract high traffic. There are around 2 billion websites and to drive traffic, you need to continuously update your website with new blogs. Blogs will help you to attract traffic and generate leads. In blogs, you can describe what type of services you provide. You can also add your brand description and brand story in order to create brand awareness. If you have a real estate website, then you must have informative and useful blogs on your website.
1. Increase Website Visibility in Search Engine
Blogs are considered as the most effective tool to increase your website visibility. SEO experts and specialist prioritize blogs as the most important tool to enhance your website SEO. You can add relevant keywords in the content of your blog. For this, you should determine what specific keywords or phrase customers use while searching for real estate services in your area. Then add those keywords in your blogs to boost your blog visibility. By answering frequently asked customer's question in your blogs, you can rank your website higher in the search engine.
2. Generate Organic Traffic
Adding Search engine optimized (SEO) blogs will help you to increase 50 % of your overall website traffic. You can share your blogs on multiple social media platforms like Facebook, LinkedIn, Twitter etc. add a link to your website in your blog. If readers found your content or services useful then he/she would visit your website. In this way, you can purely generate organic traffic to your website.
3. Engage your Customers
Blogs are a great source to engage customers. Customers can get valuable information about your products & services through your website blogs. Majority of customers made a purchase decision after reading your blog content. You can also send the links to you knew blogs by emails. In this way each time you add a new blog to your site. Your subscriber will get a notification.
4. Showcase your Specialties
Real Estate blogs will help you to showcase your brand and to describe your services. In your blogs, you can add what specific services you offer. Also, you can add client testimonial in your blogs to generate readers trust. You can write convincing and persuasive blogs to develop the reader's interest in buying your product. So basically your product & service description blogs are your digital salesman who tries to convince readers to make a purchase decision. For most people, purchasing property is one of the main decision of their life. Your blogs will give them enough trust to make their biggest investment.
5. Blogging is Cost Effective
Blogging is a cost-effective tool to improve your website SEO. If you can write good content, then you can prepare your own blogs free of cost. Most the real estate agents are busy with other business activities and don't have enough time to write a blog. There are multiple freelancing platforms like Freelancer, up work, Fiverr etc. You can easily hire a freelancer for writing your blogs and it merely cost $5 -$10 per blog.