Updated: Mar 13, 2019
Increase in the use of technology has diverted the strategies development from conventional to technology-based thinking. The Internet has revolutionized all industries to make an online presence so that they can be accessed from all over the world. Technology has enabled humans to work remotely from anywhere. Therefore, humans have started to travel and work simultaneously. In the 21st century, there was a significant increase in tourist and travelers. Now people can make money from their travelling by starting online businesses. Technology has convinced more people to traveling in search of peace, enjoyment or entertainment. online booking of hotels has made it easier for travelers to reserve their rooms before arriving. To attract and capture the high percentage of customers and online bookings, hotels have diverted their budget to online strategy. Online booking and digital marketing is a challenge for some hotels and restaurants. Many businesses take it as an opportunity to target new customers.
Majority of customer confirm their booking online. To find the best hotels, customers get the recommendation from their friends, family members, and social circle. Some customer searches the top hotels by searching their google rating or reviews about a hotel to know about the quality of their services.
Evolution in Digital Marketing
When Digital customers are satisfied by your services most of them start promoting your business on their social media pages. But connecting to your potential customer is most important. Digital marketing has eased the way of doing marketing. Also, it has increased the competition for businesses by making it easy for the new business to enter the market. Therefore, businesses are required to effectively involve digital marketing activities to cope with competitors. To stay competitive in the market, you need to adjust with changing market strategies and build your own strategy by keeping in mind the continuously changing digital marketing dynamics.
Google Ads and Search Engine Optimization (SEO)
Google ads can give you a high return in the form of sales and revenues. Google search is most convenient and the first option for everyone to get information. Users are most likely to click the top 3 websites shown in the search results. Following are the best and advanced techniques to get benefit from digital marketing.
Using On Page and Off Page SEO Practices, you can optimize your website ranking in Google search results. If your search appears on top with images or video ads, you can easily grab the viewer’s attention.
Use relevant and unique keywords in your website content and blogs to help customers find your services over Google.
Adding decorated images and promotional videos of your services On your Home page can influence potential customers to make a purchase decision.
Website designs are important in digital marketing. the most beautifully decorated web pages are more likely to generate leads and sales.
Potential customers from google maps can be redirected to your site. As google map shows search engine optimized (SEO) website at the top when a user’s search for a restaurant or hotel on google map.