Updated: Mar 12, 2019
Social media is an effective tool to advertise and promote your business. You cannot be successful without having a plan. Similarly, to generate high sales and revenues from social media, your business needs an effective digital marketing strategy. This will help you focus on your short goals and long term objectives.
1. Determine Your Target Market
At first, you need to find out what is your specific target market? for what kind of people, you are offering products or services? Having a small niche will help you focus on your target customer requirements. Most of the companies start their business by providing their services to a small target market and then gradually increase their target market with time.
2. Set Goals & Objectives
Once you have identified your target market, then you can set your short term goals. Your short term goals will help you achieve your long term objectives. Use the formula SMART for setting your goals & objectives.
Specific: Clearly define your goals. Who, When, Where, How, Why
Measurable: The performance and results of your goals should be measurable
Achievable: Set challenging but achievable goals. Do not go for building an empire overnight.
Relevant: set goals which are relevant to your business success. Ask yourself the question. Is achieving your goal will help your business to be successful?
Timeline: Set a timeline for your goals.
3. Choose Platform
There are various social media platforms which can be used for the promotion and advertisement of your business. Most companies use more than one social media platform for marketing activities. Facebook is the most widely used platform for marketing as it can help you to spread your message to an extensively large audience. You have to figure out which platforms will be the best option for you based on your target audience.
4. Create Content
Create attractive and engaging content to publish on social media channels. You can design video ads, blogs, infographics, and media for social media posting. To attract customer towards your post you can use hashtags and keywords. Keep your message short and concise to build user interest.
Optimize your content to make it SEO friendly. you can implement multiple SEO techniques to enhance your content such as relevant keywords, back-links, Alt text, web page optimization, meta tags, blog posts and much more. Boost your social media post for customer engagement and leads.
6. Measure Performance
Social media platforms help you to track the performance of your content. You can easily track the response rate, engagement ratio, No. of clicks for your social media post. By tracking your content performance, you can figure out what type of content is most effective in engaging customers and generating leads. In this way, you can make improvements to your content and enhance your social media post for generating high leads and sales.