In the U.S almost 90% of property buyers are searching online for homes and properties. For real estate businesses, it is important to have strong website visibility. This can only be possible by implementing the best SEO practices. The main focus of realtors is to have a strong online presence in order to generate high leads and sales. Following are the top 5 practices to enhance the SEO for your real estate business.
1. Local keywords
Keywords are the most significant tool to improve your website visibility. Local keywords mean what type of keywords local people uses to search for online properties. Local keywords include your geographical area. So when a local customer search for real estate services in your area then your digital website will show on the top results. Using local keywords, you can specifically target a particular market niche based on geographical region.
2. Multi-Platform Compatible website
Make sure that your online website is compatible with smartphones. As the majority of users uses smartphones while searching for online properties and real estate agents. Therefore, you need your website to be compatible with Laptops and Mobile phones as well. the speed of your website on mobile phones also matters. As people are always in hurry and no one would want to wait for a website to load. If a website takes much time to load, the user will close the webpage and search for another real estate website.
3. Blog Posts
Blog posts will help you to generate more leads and to attract maximum customer to your site. Your blog post will help your customer to know more about your services and your business. Write your blog content in a persuasive and convincing manner for generating leads. Help customers to get most out of your blogs by Sharing valuable information and property buying tips on your blogs. Keywords can be added in your blog post to optimize your website visibility. You can also outsource blogging by hiring a digital marketing agency or a freelancer.
4. Search Engine Optimization (SEO)
Search engine optimization will help your potential customers to find your services. The most effective practice to improve your website traffic and lead generation is optimizing your website. There are various techniques to raise your website SEO. You can optimize your website meta tags, Alt texts, meta descriptions, Headings, Titles and URL by adding relevant and specific keywords.
5. Graphic & Video Content
Video content is highly effective to develop the customer's interest. People prefer to watch videos. You can share the information about your brand and properties in your videos. Adding House tours videos will help your buyers to virtually visit the property they’re planning to purchase.
6. Social Media
Social media is an effective tool to reach potential client and engage customers. Social media platforms will help you to keep in touch with your customer regularly. Your social media post will help you to engage potential clients. By adding your website link in your social media pages, you can redirect organic traffic to your online website.