5 Important Elements of Social Media Strategy for Real Estate Business

Updated: Mar 13, 2019

Realtors are actively involved in extensive social media marketing. Therefore, for new real estate companies, it is essential to have a strong social media presence. To effectively generate leads and sales through social media, your business needs a powerful social media strategy. Social media marketing is highly efficient as it saves a lot of time and money. Social media marketing provides you with the best results as compared to other marketing activities. Following are the essentials part of a social media strategy.




1. Choose Right Platform

The first step that you have to plan while formulating social media strategy is choosing the right platform. Realtors are using Facebook, Instagram, YouTube, LinkedIn and Twitter for advertisement and promotion of their services. You can choose multiple platforms for your social media strategy in order to approach your target market effectively. To determine social media platform, keep in mind your target audience, whom you want to approach.


2. Consistently Deliver Quality Content

Content is considered as a king in real estate marketing. To grab the attention of your target customers, you need compelling and powerful content. To engage your potential customers, you need to post quality content frequently and consistently on social media. At least post 4-5 times a week on your social media page.


3. Engage Potential clients

It is necessary for realtors to keep in touch with their potential customers. Following are some effective techniques to engage your potential customers.

  1. Start a conversation with your social media posts.

  2. Respond to your customer comments on an immediate basis.

  3. To keep the customers interested share valuable and useful information in your posts.

  4. Receive feedback from your follower on how to improve your services.

  5. Add stories of the successful client on your social media page to build customer's trust.

  6. Organize Polls and surveys. Surveys will help you to better understand the needs of your potential customers.

4. Optimize your content

Optimizing your content will help you to increase the reach and visibility of your content. Following are the important tools to optimize your content.

  1. Optimize your social media content to make it SEO friendly.

  2. Use specific and relevant keywords within your content in order to increase the visibility of your social media pages.

  3. Add social media hashtags to target different market segments.

  4. Add Images and video graphics in your content to build the reader interest.

  5. Add your website links to redirect the reader to your website.

  6. Use boost option provided by social media to increase the reach of your content.

  7. Collaborate with social media influencers or bloggers to promote your content.

5. Track and Measure Performance

Social media platforms like Facebook and Instagram provide real-time tracking tools to measure and analyze the performance of your page. You can also analyze the performance of each post. This will help you to determine what type of content is more effective in engaging customer and generating leads. By analyzing the performance of your social media content, you can prepare your future marketing strategies for best performance.

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