Updated: Mar 12, 2019
Real estate industry is continuously growing. In united states, there were almost 1.33 million realtors in the year 2018 and this number is continuously increasing. Real estate agencies are extensively involved in marketing. In such an intensifying competition a proper real estate strategy is required for your success. Following are the top 5 steps that will help you land quality leads and sales.
1. Website Design
A well-designed website tells your business story and reflects your brand personality. On your website, People can search about your services and find answers for questions they're looking for. Your website should be compatible with mobile devices. By using on page SEO and Off Page SEO techniques for website design, you can greatly enhance the visibility of your business. You can improve the customer experience by adding beautiful themes and attractive layout to your website design. Your website speed is also an important factor for grabbing leads and sales. Adding chatbots on your website will help you to engage your client while you were offline or not available
2. Social media Marketing
Social media is also a powerful tool to generate brand awareness and to market your product. majority of real estate agents are utilizing social media to increase their leads and sales. You can actively engage with the customer using social media posts. By sharing stories of your successful clients on social media, you can build a strong and positive reputation. Social media platforms such as Facebook, Instagram and YouTube will help you bring organic traffic to your online website. You can run & manage your marketing campaigns using social media platforms to capture the maximum audience.
3. Target Potential Customers
Real estate is a tremendously competitive industry. You need to reach your potential customer before your competitors. Social media platforms will help you to approach the potential client. Using social media hashtags, you can preciously target specific niches and target market. Using relevant keywords with your social media post, you can target your potential customers. You need to determine what specific keywords customer use while searching for properties in your area.
4. Affiliate Marketing
Affiliate marketing is also an effective tool to bring customer towards your site. In this way, your past client can earn a bonus on referring new clients. Majority of real estate agents are involved in affiliate marketing programs to generate high leads and sales. Starting a strong affiliate marketing and referral scheme will help you generate more leads for your business.
5. Email Marketing
Email marketing will help you to keep in touch with your clients. You can send them property updates, links to your new blogs, Useful tips, discount codes, and invites to your social media pages. Once a customer subscribes for your email, it means he/she is interested in your business and can be a potential customer in the future. Therefore, you need to focus on your email subscriber by frequently delivering them quality content on their emails. You can also receive customer feedback on how to improve your email marketing campaign for effectively engaging customers.